April 2026 Meeting - Justin Dorsey: Boost Your Brand

Cross Timbers SHRM Meeting

Thursday, April 23, 2026

11:30 AM - 1:00 PM

Wellington State Bank Community Room

2895 Northwest Loop Stephenville, TX

Boost Your Brand

Justin Dorsey

The benefits of a positive employer brand may be obvious, but many HR pros are unsure of their role in positioning their organization as an employer of choice. We will discuss:

• What is an Employer Brand?

• Employer Value Proposition

• Statistics, Example, & Case Studies

• HR’s Role

• Branding Repair or Rebuild?

After earning a degree in Sociology from Texas Tech University, Justin pursued graduate studies in Marriage and Family Counseling at Southwestern Seminary in Fort Worth. During this time, he began working part-time, between classes in the accounting department for a multi-state organization. When an opportunity arose in Human Resources, he recognized it as a better fit for his background and interviewed for the role. The position clicked and he began to see an opportunity to use his counseling background to help businesses and employees thrive.

With extensive experience in diverse industries, including retail, healthcare, distribution, oil & gas, and engineering, Justin is dedicated to supporting the goals of the organization by enhancing the candidate and employee experience throughout the employment lifecycle. His expertise includes employee relations, talent acquisition, training, compensation, benefits, and employee engagement. He holds both a Senior Professional and Global Professional certification in Human Resources.

Outside of work, Justin is a dedicated volunteer at his church and other community organizations including Junior Achievement and F3. Previously, he had the honor of serving as President of Fort Worth HR (local SHRM chapter) and was recognized by the Fort Worth Business Press in their Top 40 Under 40 program. These accomplishments reflect his passion for serving others in order to make a positive impact and support excellence in human resources.